Carbon Balanced Paper is an initiative that provides a credible solution for organizations to reduce the carbon impacts of their paper based communications. The Carbon Balanced logo enables adopters to communicate clearly to their customers, and stakeholders, a commitment to reducing their carbon impacts and effects on climate change.



Put simply, it is where the average carbon impact for paper production has been balanced, or offset, by the World Land Trust – an international conservation charity - through the preservation of high conservation forests, saving threatened habitats and their biodiversity. Sir David Attenborough OM, CH, FRS is among its Patrons.

Through land purchase of ecologically important standing forests under threat of clearance, carbon is locked that would otherwise be released. These protected forests are then able to continue absorbing carbon from the atmosphere. Referred to as REDD (Reduced Emissions from Deforestation and forest Degradation), this is now recognised as one of the most cost-effective and quickest ways to arrest the rise atmospheric CO2 and global warming effects.



When you choose Carbon Balanced Paper you can include a unique logo on your print run: an instant, high-visibility seal that demonstrates your commitment to reducing your carbon impact, and enhances your brand.



The logo is available in three colours – black, white and green – for use on any printed publication. Every logo features a unique reference number, specific to your publication, ensuring the highest possible validity and traceability. To access the logos and get a pdf of the guidelines, please click on the following links ;

Certificates showing purchases and the amount of CO2 offset are also available.


VIDEO 1 - Carbon Balancing - Roger Wilson from the World Land Trust




Business, Government and the Public Sector are focused on reducing their environmental impacts. The paper industry leads this process by supplying products and environmental solutions such as using recycled fibre and FSC or PEFC  Chain of Custody certified paper. Paper is renewable and recyclable and therefore inherently sustainable.

Organisations today are increasingly focused on limiting their effects on climate change by reducing carbon impacts throughout the supply chain. Carbon Balanced Paper is a simple choice that will reduce the carbon impacts of their marketing communications. Importantly, through the use of highly recognizable iconography, they can communicate this action to their customers and other stakeholders.



Click on the "brochure pdf" quick link below for further information and your own copy of Denmaur's latest fact-sheet about Carbon Balancing. A copy of the company press release is also available. 


To find out more about the World Land Trust, and the projects which it supports, please click on the following quick link below.