ENVIRONMENTALLY RESPONSIBLE DIRECT MAIL
Originally commissioned by the Direct Marketing Association, the PAS 2020 standard provides a framework of how to create and manage an environmentally responsible direct mailing campaign. From its inception, it was supported by key organizations such as the Royal Mail and TNT to form a criteria for environmentally responsible mailing solutions.
The paper requirements for PAS 2020 compliance are as follows: -
- all paper elements must contain either recycled wood fibre that is recovered from pre-consumer and/or post-consumer waste paper, or virgin wood fibre that is sourced from certified chain of custody scheme, such as FSC® or PEFC.
- all paper elements must be produced using non-chlorinating bleaching methods. Non-chlorinating bleaching methods include Elemental Chlorine Free (ECF), Processed Chlorine Free (PCF) and Total Chlorine Free (TCF) including oxidizing and reductive bleaching.
- all paper elements must be sourced from paper mills that operate an environmental management system conforming to ISO 14001 and/or EMAS - the Eco-Management and Audit Scheme.
- all paper elements must be recyclable.
As you’d expect from Denmaur Independent Papers, our range of stock papers, fulfil all the criteria of PAS2020 and Sustainable Advertising Mail.
For further information on PAS2020, please click the link below, which takes you to the DMA pdf ;
If you want to learn more Sustainable Mail, the Royal Mail has produced the following – please click below ;