In recent years, paper has been the target of negative and often misinformed environmental criticism with arguments relating to shrinking forests, excessive energy consumption and overflowing landfill sites. The truth is that paper doesn't have to cost the earth! Indeed, its manufacture involves the use of trees, its production consumes a large amount of energy and, as a waste product, it can contribute to landfill; but paper is also one of the few truly renewable and recyclable raw materials that we have. In fact, woodfree pulp manufacturing in particular produces net energy. A combustible fuel is produced as a bi-product from the pulp production process and this is used to generate energy to power nearby paper production or to provide domestic use for a local community. A renewable, non fossil fuel! Wood fibre has the opportunity to renew itself naturally and to be reused often, so despite the barrage of criticism, there are two sides to paper and it does have a strong environmental story to tell.

In 2008, the National Association of Paper Merchants (NAPM) launched 'Two Sides', an initiative to dispel the myths and present the real facts about paper and its environmental impact.

For further information about Two Sides, click on the quick link below to go to their website.



Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery. This gives Print Power a unique level of expertise and experience in all areas of the print industry.


For further information about the power of print and its potential returns, click on the following quick link to go to the Print Power website.